It was in 1805 that the very first operative refrigeration was designed by Oliver Evens The system would collect heat from the interior by moving vaporized refrigerant through the coils. This heat would be transferred to coils and moved to the outside where it was released. The vapor would return to a liquid state where it recycled for use again. It took Jacob Perkins, in 1834, to take his design and turn it into a practical appliance. This brought a change from old icebox to new refrigerator in every household.
Today we take for granted that we have such at thing as refrigeration. When it breaks, we have to do something about it. Purchasing a new one becomes an option now. There is a person in the store who persuades us to get one. That is the refrigerator salesman.
If you are a modern salesman, what are tricks you would adopt to sell ?
Being a good advisor to your clients is one of the main tip. That way, you get to know them and their needs, desires, and proclivities. A good advisor also easily earns the trust of the customer. When it comes time to buy that new refrigerator, you will be the one they come to for advice and the person to buy from.
Another trick is to provide you with three choices. The first one is the priciest. The third one is naturally the lowest price. Usually, when a person is given three choices, they feel that the right choice would be the middle one. The middle choice is not the most expensive and certainly not the cheapest. The center one just feels right.
Know your products solid. You should be ready to answer any questions they have. You should also be able to explain the pros and cons of the product to the buyer. You want to build trust right from the start. You should also be prepared to explain the advantages of your product over the competition.
Be confident about your product. Understand how it satisfies the requirements and needs of the customer. While communicating with the customers make eye contact with them so that they feel the confidence in you. When you speak about the product your enthusiasm should come out. Get into the buyer's shoes. Feel and utilize the buyer's emotions. How would you feel if you were in there buying from you? What would be the satisfaction you would feel after buying it. Transfer that to your sales pitch. Convey to them how good they would feel when they buy and use this refrigerator.
Help your customer to see that their life will not be full without that refrigerator. Go for it. Their presence in the shop shows their intention to purchase. Tempt them with everything you know about how much their life is going to improve once they have this in their home.
Your attitude and aim should be to build long term trust. If they do not buy today, they will be back because they trust you.
Never give false information to the customer. They are intelligent beings who can figure things out. Honesty is the best policy especially with your customers. Once they think you have lied to them in anyway, you have lost their trust.
After sales follow up is also essential. Be there for them and help them to appreciate what they have just purchased. Make sure they get any refrigerator rebates they are eligible for. This would enable you to win their trust and build an long lasting connection. This would eventually result in good salesmanship and also increased sales.
Today we take for granted that we have such at thing as refrigeration. When it breaks, we have to do something about it. Purchasing a new one becomes an option now. There is a person in the store who persuades us to get one. That is the refrigerator salesman.
If you are a modern salesman, what are tricks you would adopt to sell ?
Being a good advisor to your clients is one of the main tip. That way, you get to know them and their needs, desires, and proclivities. A good advisor also easily earns the trust of the customer. When it comes time to buy that new refrigerator, you will be the one they come to for advice and the person to buy from.
Another trick is to provide you with three choices. The first one is the priciest. The third one is naturally the lowest price. Usually, when a person is given three choices, they feel that the right choice would be the middle one. The middle choice is not the most expensive and certainly not the cheapest. The center one just feels right.
Know your products solid. You should be ready to answer any questions they have. You should also be able to explain the pros and cons of the product to the buyer. You want to build trust right from the start. You should also be prepared to explain the advantages of your product over the competition.
Be confident about your product. Understand how it satisfies the requirements and needs of the customer. While communicating with the customers make eye contact with them so that they feel the confidence in you. When you speak about the product your enthusiasm should come out. Get into the buyer's shoes. Feel and utilize the buyer's emotions. How would you feel if you were in there buying from you? What would be the satisfaction you would feel after buying it. Transfer that to your sales pitch. Convey to them how good they would feel when they buy and use this refrigerator.
Help your customer to see that their life will not be full without that refrigerator. Go for it. Their presence in the shop shows their intention to purchase. Tempt them with everything you know about how much their life is going to improve once they have this in their home.
Your attitude and aim should be to build long term trust. If they do not buy today, they will be back because they trust you.
Never give false information to the customer. They are intelligent beings who can figure things out. Honesty is the best policy especially with your customers. Once they think you have lied to them in anyway, you have lost their trust.
After sales follow up is also essential. Be there for them and help them to appreciate what they have just purchased. Make sure they get any refrigerator rebates they are eligible for. This would enable you to win their trust and build an long lasting connection. This would eventually result in good salesmanship and also increased sales.
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