Many times I have read write-ups from different people who think that digital marketing and internet marketing mean the same thing. Well, they are correct at some degree. The two actually are not the same - although the approaches are similar. The truth is, they are not the same animals - and that you should be aware of as a business marketer.
Now, let's go to the main question at hand: how does digital marketing differ from internet marketing?
According to Alex Chris, SEO consultant who runs the popular reliablesoft.net, "digital marketing is a broad term that describes a set of marketing processes that utilize all available digital channels to promote a product or service or build a digital brand." However, internet marketing, according to him, is "a subset of digital marketing. It is in fact the most important component since the majority of digital marketing activities fall within the boundaries of Internet marketing." And I go with him for having this quite good explanation.
The above conception reveals the main difference between that two: digital marketing has a wider scope over internet marketing as the former leverages more marketing platforms, which include mobile and social media, than the latter, which focuses on conventional marketing platforms - search engines, websites.
Digital marketing - leveraging the mobile platforms
Digital marketing has even become more promising as it is also designed to target the mobile audience. This is imperative most especially today that there is an exponential increase of use of mobile platforms such as iPhone and android devices throughout the world. With the help of digital marketing companies, people can have access to important information - whether business or personal - even they are out of office, away from desktop computers.
Digital marketing - harnessing the power of social media
We recognize that search engine marketing, PPC advertising, and website development for traditional desktop platforms (strategies that are common in Internet marketing) play an important role in online marketing in totality. However, digital marketing opens up more opportunities for business success as it expands marketers' business horizon - social media reach is another yet a good example. And, just like the mobile marketing strategy, social media marketing gives an important contribution for business marketing success.
Today, lots of business entities have realized the significance of digital marketing and its key component - internet marketing - for business campaign. More and more are recognizing the fact that they provide a wider business horizon, paving the way for more business success.
Now, let's go to the main question at hand: how does digital marketing differ from internet marketing?
According to Alex Chris, SEO consultant who runs the popular reliablesoft.net, "digital marketing is a broad term that describes a set of marketing processes that utilize all available digital channels to promote a product or service or build a digital brand." However, internet marketing, according to him, is "a subset of digital marketing. It is in fact the most important component since the majority of digital marketing activities fall within the boundaries of Internet marketing." And I go with him for having this quite good explanation.
The above conception reveals the main difference between that two: digital marketing has a wider scope over internet marketing as the former leverages more marketing platforms, which include mobile and social media, than the latter, which focuses on conventional marketing platforms - search engines, websites.
Digital marketing - leveraging the mobile platforms
Digital marketing has even become more promising as it is also designed to target the mobile audience. This is imperative most especially today that there is an exponential increase of use of mobile platforms such as iPhone and android devices throughout the world. With the help of digital marketing companies, people can have access to important information - whether business or personal - even they are out of office, away from desktop computers.
Digital marketing - harnessing the power of social media
We recognize that search engine marketing, PPC advertising, and website development for traditional desktop platforms (strategies that are common in Internet marketing) play an important role in online marketing in totality. However, digital marketing opens up more opportunities for business success as it expands marketers' business horizon - social media reach is another yet a good example. And, just like the mobile marketing strategy, social media marketing gives an important contribution for business marketing success.
Today, lots of business entities have realized the significance of digital marketing and its key component - internet marketing - for business campaign. More and more are recognizing the fact that they provide a wider business horizon, paving the way for more business success.
About the Author:
Roy Van Rivero is an SEO Analyst by profession. He manages a personal blog that tackles search engine optimization and website development topics. He is also a contributor at NetEdge Marketing Blog, which is run by NedEdge Marketing LLC - a Digital Marketing Company based in San Jose, CA. He loves books, garden, and travel - things he does during leisure time.
via oneofthebest
0 commentaires:
Enregistrer un commentaire