There have been many social media outlets that gained steam over the course of time and I feel as though Pinterest holds that distinction very well. Facebook and Twitter stand as some of the most commonly utilized but the truth is that Pinterest has shown so much growth over the course of time. Many sites seem to struggle with retaining users; this is not the case with this particular network. Brands can use it to become stronger, as a social media marketing coach could tell you.
Pinterest has grown, to say the least, but I do not think people realize the extent of the growth in question. What I have also come to notice is that growth truly did not hit a spurt until January of 2012. It was on this date that it was recognized how the site had doubled its user base. As of now, Pinterest stands tall as a site with much engagement being seen. A fun fact to think about is that the user base of the site is comprised of 80% females.
How can Pinterest become utilized for the sake of business, you are probably wondering? After all, isn't pinning various graphics the gist of the website, making it something of a leisurely platform as opposed to anything else? However, you have to take into account that engagement can be had as long as there is a fan base to be seen in another network. Theoretically, you could bring over your Facebook and Twitter fans to Pinterest, therefore expanding the brand that you have and are looking to expand.
It's apparent that these channels can be put to use but what about interaction to be seen later on? Pinterest can help a number of different brands as long as graphics are appropriate and prove to be pleasing to the eye. A social media marketing coach can see the potential behind this website and how important visual engagement is in the long term. As I'm sure that authorities such as S-M-M-C would be able to support as well, the addition of comments and replies to pin only helps that much more.
Pinterest does not seem like the kind of website businesses would flock to, at least not on the surface. Upon further inspection, though, one can see that it can be utilized for such purposes as long as the right actions are put into effect. There's also the idea of a user base, of which Pinterest has a strong type. You want to be able to pin a variety of images and while the common user on the site may be more inclined to look up recipes, for example, a social media marketing coach sees other purposes.
Pinterest has grown, to say the least, but I do not think people realize the extent of the growth in question. What I have also come to notice is that growth truly did not hit a spurt until January of 2012. It was on this date that it was recognized how the site had doubled its user base. As of now, Pinterest stands tall as a site with much engagement being seen. A fun fact to think about is that the user base of the site is comprised of 80% females.
How can Pinterest become utilized for the sake of business, you are probably wondering? After all, isn't pinning various graphics the gist of the website, making it something of a leisurely platform as opposed to anything else? However, you have to take into account that engagement can be had as long as there is a fan base to be seen in another network. Theoretically, you could bring over your Facebook and Twitter fans to Pinterest, therefore expanding the brand that you have and are looking to expand.
It's apparent that these channels can be put to use but what about interaction to be seen later on? Pinterest can help a number of different brands as long as graphics are appropriate and prove to be pleasing to the eye. A social media marketing coach can see the potential behind this website and how important visual engagement is in the long term. As I'm sure that authorities such as S-M-M-C would be able to support as well, the addition of comments and replies to pin only helps that much more.
Pinterest does not seem like the kind of website businesses would flock to, at least not on the surface. Upon further inspection, though, one can see that it can be utilized for such purposes as long as the right actions are put into effect. There's also the idea of a user base, of which Pinterest has a strong type. You want to be able to pin a variety of images and while the common user on the site may be more inclined to look up recipes, for example, a social media marketing coach sees other purposes.
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