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Solid Advice On How To Use Facebook For Marketing

Written By Tao on samedi 16 novembre 2013 | 02:02

By Stavros Georgiadis





How much do you know about online marketing? Are you using Facebook to its full marketing potential? Could your old marketing strategies use some updated knowledge? Regardless of how much experience you do or do not have, you can use the following tips to help your campaign.



Contests can be used to your advantage. Offers can include discounts and prizes for users "liking" your page. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.



You must have an attention-getting page so that your page is set apart from the rest. Add pictures and color. Pages with images are more attractive to your Facebook fans than just plain text.



Always post a link to any new content on your site to your Facebook wall. Set up your blog so that new posts are automatically linked on Facebook. Link up your Twitter account so that your Tweets appear on your Facebook wall, too.



Improve the efficiency of your Facebook marketing interface through the use of custom tabs. The tabs let you organize your page information to make it easier for customers to navigate. For instance, use a custom tab for any contests you might run.



In return for a "Like", provide an exclusive reward. Having a lot of likes brings attention to your page. Make it worthwhile to like your page. It is something that you can give to everyone or offer a sweepstakes. They will click very fast if there is something free in return.



The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.



Facebook is not always the best social media outlet for marketing. Some segments of the population actually prefer other sites. If you have a specific audience in mind, take the time to see which social media sites they frequent the most.



There are many other avenues to market your product on the web. This website is a great place to start with, but there are other sites out there that cater to different people. Learn about your audience first and then determine if they are avid Facebook users.



Have your fans participate in decisions about your company. Those that offer suggestions will feel important and a part of your team. If you ask your customers what they want it will help your campaign. For example, if you post in blogs, find out what kind of posts they prefer to read.



As mentioned in the introduction, marketing on Facebook is a great way for you to expose your business to new customers. When used wisely, this is the ideal way to get folks interested in your business. Use the information you've learned to bring your business up a notch.









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