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Learn How Facebook Can Help You Advertise Your Business

Written By Tao on lundi 2 septembre 2013 | 03:17

By Wilson Resturbee





If you're active on the Internet, you probably are on Facebook. In a conversation about online activity, the question of whether or not you are on Facebook will generally come up. The reason for this is that this social networking site has grown beyond every other site in its area. Your Facebook page nowadays is the equivalent of your online identity. But, what does this mean to marketers? Basically, Facebook provides a prospective market that you can reach with your product or service.



Facebook is home to millions of people who log on to the site throughout the day to make new friends, play games, and keep in touch with their current friends. All of this makes Facebook the most popular way to interact online. You can turn this following into an immense traffic flow for your site by getting your advertisements on Facebook and therefore in front of the millions of Facebook users. In this article we'll go over some of the ways you can use Facebook to your advantage.



Monetizing ads on Facebook is fairly new and did not begin until the users reached nearly 2 million. They launched a service called Social Ads that lets you display targeted ads on Facebook. It isn't complicated at all; what's more, this is easier than most popular PPC services out there like Google's Adwords. Due to the ability to target your ads to people who might be interested in them through their Facebook information, you can get higher conversion rates. With Facebooks target feature, you can make sure that your ads aren't being randomly served to people that don't care about your product. That's the advantage of the precise targeting, which means that only your chosen market will see your ad. This means your ad will get a higher click-through-rate, which in turn means more traffic for you. It's also possible to put a picture on your ad that's thought provoking and interesting to your prospect. Having a picture along with your ad will make your ad look more trustable, noticeable and highly responsive.



Despite the presence of Social Ads in Facebook, you can find varying methods to use the website to market your product. One of the best tactics is to start Facebook groups and pages. You won't find a better way to use your network to the fullest potential, and utilize viral marketing. All you have to do is make a page or Facebook group that provides info on your business. After you're done with this, invite friends, who will in turn invite their own friends and give you far more fans on your business page, or members of your group. You can only invite people with groups, so keep that in mind. But if you start your own fan page, you'll need to find ways to attract traffic by yourself. If you do an good job creating your online presence on Facebook, you will definitely get noticed and enjoy the continuing benefits of having a large following.



In short, you can use viral marketing through Facebook to revolutionize the way in which you advertise your business. Even if you don't have a budget, Facebook offers gratuitous methods for driving traffic to your site.









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