one of the best. Fourni par Blogger.

Test Footer

Home » » Two Case Studies: The Job Custom Labels Play In Your Name Branding

Two Case Studies: The Job Custom Labels Play In Your Name Branding

Written By Tao on jeudi 8 août 2013 | 04:02

By Raymond Lewis





When it comes to owning and operating a thriving company the name of the game is branding. What is better way to brand your product than with high quality custom mailing labels. Tiny changes to your business can make a serious difference and that's what this article is about. I am going to give you one or two examples of corporations that you have really heard of that used custom mailing labels to impact their major brand in the market place.



Amazon



Amazon use to ship their products in a plain brown box. Nothing special about that. By employing a plain brown box they were able to cut down on their cost and pass the savings on to the consumer.



Amazon found out that the growth of their business was starting to plateau. It was to dodgy to take their capital and invest in some unknown and untested technique of marketing. They noticed that they were sending out thousands of packages a day, and it'd be great to add their company trademark and branding on their labels. They began a marketing campaign that said that when you ordered from Amazon you would receive a the box with the smile.



Something as straightforward as making a custom mailing label for their packaging made their business stand out above and beyond their competitors. This is the power of branding, and something that any business can do, at an extremely reasonable cost.



eBay Sellers



There are eBay sellers who are making thousands of greenbacks a month selling right from their kitchen table. When interviewed there had been one thing they all stated was the key to their achievement â€" Name Branding. They accepted the power of building a brand, which builds client commitment. A loyal customer is a repeat buyer.



All successful eBay sellers create unique packaging by adding custom labels to the packages that they shipped daily. By just adding a brand, company name, and in several cases a URL these sellers managed to skyrocket their name branding. Something as simple as adding their URL to their custom label let them build a massive list of purchasers names, and e-mails. This would allow them to alert the shopper when they had a new listing on eBay. Similarly, if eBay were to shut tomorrow, by building a list of targeted buyers these sellers could move their business to any auction platform and still become successful.



You have just learned how two highly different business models were able to increase their major brand as well as their profits by leveraging the power of custom mailing labels. This is a simply technique with an established record of success. This is also something that you can implement beginning today.









About the Author:












via oneofthebest

0 commentaires:

Enregistrer un commentaire

Popular Posts

Random post