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How To Get The Most Out Of Your SMAC Initiative

Written By Tao on vendredi 9 août 2013 | 09:17

By Joseph B. Kappernick





Are you getting the most out of your social, mobile, analytic, and cloud (SMAC) initiative? How are your customer relationships? Are you capturing the most shares possible? Taking stock of this information and your SMAC set-up will allow you to reap all that you can from your SMAC initiative.



Unfortunately, several companies will be taken aback by how far their IT budget will take them. This restriction limits your SMAC initiatives ability to perform to the fullest degree. Low performance then negatively drives new SMAC investments.



Here are three helpful tips to steer your company in the right direction:



The biggest enemy to the budget would have to be overspending. NPI CEO Jon Winsett stated in an article published in April "The cost to support and maintain existing IT systems is eroding companies' ability to fund new investments in social, mobile, analytic and cloud IT initiatives (SMAC). Out of the $3.8 trillion expected in worldwide IT spending in 2013, NPI estimates there will be $760 billion in unnecessary overspending in non-value creation areas such as maintenance and support, over-subscription, license program misalignment, and sub-optimal contract negotiation and management."



Setting up procurement processes and procedures and making sure that these practices are followed. In this new market world were the relationship to the vendor is more open and cultivated, vendors are pursuing leads with more intensity. CMO's can fall prey to this and start purchasing processes and not involve IT or procurement till the end.



Software vendors are wanting to profit form the boom of mobile devices and tablets in the business world. Software companies are not implementing new licensing requirements to be able to access their applications. A "power user" license may cost significantly more than a "light user."









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